Zora vs Virtuals Protocol
Activity · 30-day fees
Virtuals Protocol is the bigger platform by 30-day fees, roughly 54× Zora. Both run on Base, Robinhood Chain and Solana. Launch cost is listed as "No creation fee; check the create screen for network costs" for Zora and "Agent creation is free; optional modules cost 10 or 100 VIRTUAL, plus network costs" for Virtuals Protocol.
Zora data note: DefiLlama's Zora Coins series counts coins on Base. Zora coins on Robinhood Chain and Solana are not in these numbers.
Activity comparison
Zora · fetched from DefiLlama
Fees:
Volume:
Virtuals Protocol · fetched from DefiLlama
Fees:
Volume:
Times record when MemeFees fetched the data. Revenue snapshot time is unavailable.
What the data shows
Windows: the last 30 complete UTC days unless a sentence says otherwise. Fees per DefiLlama; launches counted by MemeFees.
Over the last 30 days the two are in different size classes: Virtuals Protocol collected $514.5K in fees, 54 times the $9.6K of Zora.
Virtuals Protocol out-earned Zora on every one of the last 30 days.
Split into two halves, the window shows Zora's fees shrank by 19.2% while Virtuals Protocol's held steady by 0.6%.
Their best days fell apart: Zora peaked on 23 Sep with $1.1K, Virtuals Protocol on 30 Sep with $49.4K.
Their daily fees moved largely independently of each other (correlation -0.02).
The last week pulled them apart: Virtuals Protocol's 7-day fees rose 34.0% while Zora's fell 60.2%.
On the last complete UTC day Zora collected $210, 65.6% of its 30-day daily average, and Virtuals Protocol $6.0K, 34.8% of its own.
Virtuals Protocol keeps 100.0% of its 30-day fees as revenue and Zora keeps 41.5%, so more of Zora's fees go to creators, liquidity or other parties, per DefiLlama.
MemeFees counted at least 2,326 launches on Virtuals Protocol in 30 days (at most $221 in fees per launch); it publishes no launch count for Zora.
Virtuals Protocol has been live since 2024 and Zora since 2025; lifetime fees are $74.35M and $10.44M.
Fees & mechanics
- Chains
- Zora: Base, Robinhood Chain, Solana
- Virtuals Protocol: Base, Solana, Robinhood Chain
- Live since
- Zora: 2025
- Virtuals Protocol: 2024
- Launch cost
- Zora: No creation fee; check the create screen for network costs
- Virtuals Protocol: Agent creation is free; optional modules cost 10 or 100 VIRTUAL, plus network costs
- Trading fees
- Zora: Creator and content coins on V2.2.0+ hooks have a 1% base pool fee. All new coins start at a 99% fee that drops to the base rate over 10 seconds. Legacy hooks and trend coins use different rules.
- Virtuals Protocol: 1% baseline trading tax. Optional anti-sniper protection starts at 99% and decays to 1% over the selected window. Only the 98-minute window can apply to sells or both sides. Check the token's settings before trading.
- Graduation
- Zora: None: coins trade from creation
- Virtuals Protocol: Curve completion → liquidity paired with VIRTUAL
- Creator rewards
- Zora: 0.5% of each trade per the docs (V2.2.0+ split: 50% of the 1% fee, checked 1 Oct 2026) and the help article Understanding Rewards. Two other help articles, How Creators Earn and Understanding Creator Coins (both edited 12 Aug 2026), say 1%. Custom Pair coins pay the creator 0.70% of each trade. Trend coins do not pay creator rewards.
- Virtuals Protocol: The documented baseline fee split allocates 70% to the creator. Release conditions and fee delegation depend on the enabled modules.
Zora in short
Every post is a coin: Zora turned a social network into a 'content coin' launchpad on Base, Robinhood Chain and Solana.
→ Zora fees and revenue statsVirtuals Protocol in short
The AI-agent launchpad: each token is linked to an AI agent project, and the 1% trading tax pays 70% to the creator.
→ Virtuals Protocol fees and revenue statsFrequently asked questions
Which is bigger, Zora or Virtuals Protocol?
Zora generated $9.6K in fees over the last 30 days and Virtuals Protocol generated $514.5K, per DefiLlama. Virtuals Protocol is the bigger platform by 30-day fees, roughly 54× Zora.
Which chains do Zora and Virtuals Protocol run on?
Both run on Base, Robinhood Chain and Solana.
Is it cheaper to launch on Zora or Virtuals Protocol?
Zora lists "No creation fee; check the create screen for network costs". Virtuals Protocol lists "Agent creation is free; optional modules cost 10 or 100 VIRTUAL, plus network costs".
Do Zora and Virtuals Protocol pay token creators?
Zora: 0.5% of each trade per the docs (V2.2.0+ split: 50% of the 1% fee, checked 1 Oct 2026) and the help article Understanding Rewards. Two other help articles, How Creators Earn and Understanding Creator Coins (both edited 12 Aug 2026), say 1%. Custom Pair coins pay the creator 0.70% of each trade. Trend coins do not pay creator rewards. Virtuals Protocol: The documented baseline fee split allocates 70% to the creator. Release conditions and fee delegation depend on the enabled modules.
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Fee and revenue data come from DefiLlama and refresh about hourly. MemeFees is independent and not affiliated with Zora or Virtuals Protocol. Nothing here is financial advice.